Cookie Policy – Sarah Express

Last Updated: September 18, 2025

Introduction

This Cookie Policy explains how Sarah Express ("we," "us," or "our") uses cookies and similar tracking technologies on our website www.sarahexpress.com. This policy provides you with clear and comprehensive information about the cookies we use, why we use them, and your choices regarding cookies.

By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings or refrain from using our website.

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and provide information to website owners.

Cookies can be:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
  • First-Party Cookies: Cookies set by the website you're visiting
  • Third-Party Cookies: Cookies set by a domain other than the one you're visiting

Why We Use Cookies

Sarah Express uses cookies and similar technologies for several important purposes:

Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as:

  • Security and fraud prevention
  • Shopping cart functionality
  • Checkout process
  • Account login and authentication
  • Remembering your privacy preferences

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about:

  • Pages visited and time spent on each page
  • Products viewed and searched for
  • Navigation paths through our site
  • Error messages encountered
  • Website performance and loading times

Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced features such as:

  • Your preferred language and currency
  • Recently viewed products
  • Saved items in your wishlist
  • Size and style preferences
  • Personalized greetings and recommendations

Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns:

  • Showing you relevant ads on other websites
  • Limiting how often you see the same advertisement
  • Understanding which ads lead to purchases
  • Creating custom audiences for targeted marketing
  • Measuring the effectiveness of our advertising campaigns

Types of Cookies We Use

Cookie Name Provider Purpose Duration
_secure_session_id Shopify Maintains user session Session
cart Shopify Stores shopping cart contents 2 weeks
_ga Google Analytics Distinguishes unique users 2 years
_fbp Facebook Delivers personalized ads 3 months
currency Sarah Express Remembers currency preference 30 days

Third-Party Cookies

We work with trusted third-party services that may set cookies on your device:

  • Shopify: Our e-commerce platform provider
  • Google Analytics: For website analytics and insights
  • Facebook Pixel: For social media advertising
  • Google Ads: For search and display advertising
  • Pinterest: For visual discovery advertising
  • Payment Processors: For secure payment processing

These third parties have their own privacy policies addressing how they use such information.

Your Cookie Choices

You have several options for managing cookies:

Browser Settings

Most web browsers allow you to control cookies through their settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy, Search, and Services > Cookies

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

Opt-Out Links

You can opt out of specific third-party cookies:

Do Not Track

Some browsers offer a "Do Not Track" feature. While we respect your privacy choices, please note that there is no industry standard for responding to Do Not Track signals.

Impact of Disabling Cookies

If you choose to disable cookies, please be aware that:

  • Some features of our website may not function properly
  • You may not be able to add items to your cart or complete purchases
  • Your preferences (language, currency) won't be remembered
  • You may see less relevant advertisements
  • Website performance tracking will be limited

Cookies and Personal Information

Some cookies we use are linked to your personal information. When you log into your account, we may associate cookie information with your account details to provide a personalized experience. This information is protected according to our Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

Cookie Policy Summary

  • ✅ Keep your shopping cart and login secure
  • ✅ Remember your preferences and settings
  • ✅ Analyze website performance and improve your experience
  • ✅ Show you relevant fashion advertisements
  • ✅ Provide personalized product recommendations

You always have control over cookies through your browser settings and our cookie preferences. We're committed to transparency about our data practices and respecting your privacy choices.

Sarah Express – Transparency in Fashion and Privacy